If you are into professional gaming and eSports, you know what the FaZe clan is. They are one of the best known and widely reputed eSport teams from around the world. We have all seen those action-packed matches where FaZe has emerged as the winner.
Let us talk about Sugar23 which is the management company of the Academy Award winner manager-producer Michael Sugar’s managing company. So, if anyone is into the cinema, they know the reputation of this company. What if I were to tell you that these two are collaborating to create a Studio? Well, it is true and I cannot believe it.
Partnership to create FaZe Studios
So, the first question on our minds is the same. What will they be producing? They have partnered together to create original content such as television projects and movies. These shall be aimed to impact the minds of the youthful generation.
Let us look at the media reach of the two companies. Combing the power of two, they spread to around 250M followers on social media. Just imagine what they can do when they have the power to deliver content to these people. This may actually prove to be a huge threat to traditional media developers.
The impact of the partnership
“We see ourselves speaking not only to this audience but for this audience,” CEO of FaZe Clan Lee Trink told The Esports Observer. “One of the comparisons that I make is that of MTV in its heyday. MTV really drove culture, drove youth culture and MTV very much spoke for Generation X and to Generation X. They not only were their voice, but they also led Generation X into what that community should explore and what might they be interested in.”
It shall be understood that this is not a departure from their gaming lifestyle. All of the community is excited to see what kind of culturally rich content will be generated by the two behemoths. This is kind of partnership has been largely unprecedented and it also opens new possibilities for the gaming industry.
So, what do you think of this partnership? Let us know.